Entering the Event Planning Market – Orphaned to Hatred

Orphaned to Hatred began in 1995 in the Apache Junction metro area of Arizona. Founded by Richard and Lawrence Sanders, Orphaned to Hatred had its beginnings not in an entertainment venue, or even in music, stage productions or through charity experience. The Sanders brothers were actually the owners of The Book Bug, a struggling book store in Tempe, Arizona. After attending a convention of booksellers in Des Moines, Iowa, Larry Sanders recalls being very aware that, “someone had to take care of every single detail of this thing.” The brothers discussed the possibilities, both for the success of their book store, and for the birth of a promotional event concern, and given their own connections in the music aspects of entertainment, decided upon a change.

Orphaned To Hatred
Orphaned To Hatred

There are two essential divisions of the event planning business: the corporate need for special events and conventions to promote products, services and to educate and entertain both employees and stockholders, and the social event, which includes both personal events such as weddings, birthdays, anniversaries, family reunions, bar or bat mitzvahs, and the growing market for special silver and gold commemorations as the population grows older. These sources of revenue became the bread and butter of Orphaned to Hatred and became the focus of the business. Eventually, Larry and Richard Sanders were certified as Special Events Professionals, and expanded their services to the greater Phoenix, Arizona area in 2003. They became known as dependable practitioners in the fields of promotion, presentation, fundraising and creative entertainment success.


Orphaned to Hatred: Party Planning

Need a party planned for your outreach or charitable organization? Let Orphaned to Hatred handle all of your necessities. This group is based out of Apache Junction, AZ and has been established for several years, satisfying their clients with outstanding event planning services that cover a wide range of services that are shared below:

Orphaned To Hatred
Orphaned To Hatred

Event Planning

You give Orphaned to Hatred as many details as you would like to have planned about your event, and they will fill in the blanks. They have a wide network of venues in the greater Apache Junction area as well as the lesser Apache Junction area. They can plan the event all the way down to picking the location and mailing the invitations.

Catering Services

Orphaned to Hatred can provide the catering services to any event. They have a long and eclectic list of award winning chefs in their network who will be more than happy to provide you with a delicious variety of choices for you and your guests that will tantalize their taste buds and get your party guests raving about their food. And for those who would like a Greek pallet for their options, the word is exquisite.


Having quality entertainment is also a great way to enhancing the atmosphere of your event. Getting your guests more engaged is key to making any event memorable; and having the encouragement of music, speakers and other forms of entertainment, you are sure to attract many intrigued people to your charitable or non-profit fundraiser.

Tips for Creating a Fundraising Event

Orphaned to Hatred is one of the top event planning companies for charitable events. Having served the greater Apache Junction for over twenty years, they have become a suitable choice for charitable organizations looking to have an event. For those who are looking to start their charitable event, but as a fundraiser, Orphaned to Hatred gives helpful tips on how to get the ball rolling.

First, Orphaned to Hatred believes that you first need to find a purpose of the event. Although it may sound silly, many people will begin the process of fundraising before they know what the money is for; but when the purpose is decided early, those who are passionate about that purpose will be even more eager to donate their resources to the fundraiser. This can also help with gaining connections. Many charities simply want media coverage, stating a purpose early on will help gain the connections necessary to gain the publicity the charity wants.

Orphaned to Hatred knows that setting goals is equally important as nearly anything else in the process of establishing a charitable event. First establish a budget. There are many event planners that believe that they can make an event with “no expense spared” because their fundraising will cover all the cost of the event. However, in most cases this is not true. Most events are looking to save as much money as possible in order to have the most amount of money for the charity to use in the end. Thus, setting a budget early will help keeps costs to a minimum.

Staying on the topic of setting goals, Orphaned to Hatred suggests that when throwing a charitable event, there should be fundraising goal to be placed for everyone to aim. Keeping the amount raised updated throughout the event will help the attendees see the progress of the money raised. In many cases, if the amount it too low, attendees will donate more to help achieve the goal set for the event.

Orphaned To Hatred-Like Snowflakes

Orphaned to Hatred office manager Jared Hefley says that it is important to develop specific strategies for special events. No two special events are ever alike, and so there are no templates or one-size-fits all approaches. “They’re like snowflakes,” he says.

He says that Orphaned to Hatred is recognized by the Certified Special Events Association of America and has successfully planned hundred of special events in the Phoenix, Arizona area since it was established in 2003. “A special event,” says Jared Hefley, “is a one-time event that focuses on a specific occasion, like a groundbreaking or a grand opening.”

It takes Orphaned to Hatred approximately three months to plan a typical special event. But Jared Hefley says that more complicated events can take much longer. He says that he tells new clients that the important thing is to make sure that the purpose of the special event is important enough to merit the time and energy, to say nothing of the expense, that is needed to arrange, stage, and publicize the event.

A typical event starts with a checklist. Orphaned to Hatred has two versions of its checklist: the long and the short. The short list can accommodate most special events, he says, and includes such critical items as booking the event’s location, outlining all of the logistics such as rentals, parking, security, and housekeeping.

When an event is over, Jared Hefley of Orphaned to Hatred says it’s always important to evaluate it to determine what went right and what went wrong. That can increase efficiency for future events by making sure mistakes don’t get repeated and successful strategies can be used again, and even refined to make them better.