Orphaned to Hatred is always cognizant of the focus of fundraising: to produce money so the organization may stay alive and prosper in its efforts. However, some organizations begin the process of fundraising without an awareness of what the funds will be used for. Therefore, it is important to establish early on the purpose of the event. Once there is a directed intent for the money, an established need and direction, those who are dedicated to the cause will be even more willing to donate time and resources to produce a profit making success. Establishing a purpose for the fund raising and the money early, will help greatly in forming connections to media and publicity engines, garnering assistance in producing the publicity the organization needs. It is especially important to open a bank account for the worthy cause, should one not already exist. This gives the event a grounded focus, and establishes its charitable purpose for tax purposes.
After determining purpose, establish the ultimate goal of the event. Where will the money go? Who or what will it benefit? How much money do we wish to raise, and what is our budget for the event? Many non-profits head into the task of raising money, with a spare-no-expense mindset, thinking the funds raise will cover the costs of the presentation. This can lead to disappointment, even a no-profit disaster. Establishing a budget commiserate with the goals of the organization can assure that event plans will remain manageable and will not destroy the ultimate purpose: to produce operating funds for the worthy charitable cause.